In a recent report by The Telegraph it has been stated that this coming Black Friday – which falls on November 28th – is due to be the biggest online shopping day in history. Black Friday, traditionally an American shopping craze which made its way into the UK within the last four years or so, has been embraced by the British public and is expected to generate record online sales this year.
Amazon – one of the original retailers to offer Black Friday discounts in the UK – is going to offer even more online discounts this year, with Christopher North, the managing director, stating: “this year we are offering more deals and savings than ever before and we are expecting record numbers to benefit from Black Friday Deals Week.”
Amazon will be offering more than 3,000 deals during the week prior to Black Friday – ten times more than the number offered in 2010. Deals will be offered from November 24th and flash promotions will go up every ten minutes.
Last year the retail giant Asda – which is owned by American corporation Walmart – introduced its own Black Friday deals and saw an impressive turnout at many of its UK stores. According to data, the retailer sold a month’s worth of TVs within just 45 minutes, as well as 16,000 tablet devices in one hour. More than half of its Black Friday stock had been sold within two hours.
The year’s Black Friday is due to beat previous records as it falls on payday for many millions of people. Black Friday’s impact on the online shopping industry can be down to the increased use of mobile phones and tablets by consumers when searching for products, and increased security around placing orders with such devices.