New Media Age votes BSM website 76%

Signing up for driving lessons can be as daunting for many people as it is exciting for others. The British School of Motoring (BSM) – to celebrate its 100th birthday – has given its site a refresh to ease people into learning to drive. It’s a vibrant site that reaches out to learners, potential instructors and franchisees.

As a sales-driven site it’s unsurprising you’re lured to sign up by a competition to win iPads on the home page. Other offers – such as 25% off when you book 10 lessons – and ads for an iPhone app are also prominent. It includes links to Twitter and Facebook, with recent Tweets on the home page.

Information for people looking to become instructors is comprehensive, but it only directs you to making phone enquiries – no email addresses are displayed. The site is content-rich, but it steers clear of the information-overload route. However, one thing that seems missing is theory test information – it would have been good to have a mock test on the site.