The UK’s No.1 Independent marketing agency scooped the top accolade at the annual Chip Shop Awards in London for its disruptive and funny ‘Station Posters’ campaign for Hornby. It capped a successful evening where The Agency showcased the strength and breadth of its creative product, winning four category awards for Best Political Ad (UKIP), Best Alternative Media (Illicit Tobacco), Best Ad without a Headline (Doritos) and Best Ad Without a Visual (Hornby).
Chairman of the judges John Jessup explained why the Hornby campaign stood out as the cream of the crop. ‘The station posters looked as if they were notices for real delays. They were beautifully written and art directed and really made us laugh.’
Creative Director Zane Radcliffe elaborated on the thought behind the campaign. ‘We wanted to wrong-foot commuters with a campaign that not only celebrates the authenticity of the Hornby experience but captures its playful spirit. The posters blur the lines between the reality of our rail network and the joy of controlling it yourself.’
The Drum’s Chip Shop Awards is unique in the industry in celebrating ‘creativity with no boundaries’ with agencies being invited to enter work for brands that they’d love to work with. The Agency won top honours for its ‘Hint of Lemon’ poster for Doritos, it’s tongue-in-cheek ‘White Door’ for UKIP and ‘Lollipops’, a really fresh alternative media idea that warns of the dangers of illicit tobacco.
‘We have a fantastic creative team at The Agency that relishes the challenge of solving big brand problems with fresh and innovative thinking,’ said Radcliffe.
Managing Director of The Agency, Sammy Mansourpour added: “We are absolutely thrilled to have won the Grand Prix, these awards represent commercial creativity in its purest form. Contrary to some industry folk, I believe creative prowess will always remain an agency’s key asset, and thus we are investing heavily in growing our creative teams through grass roots programmes. Zane has helped us move one step closer to becoming one of the best known creative shops in the UK.”