Wentworth Wooden Puzzles, the world’s leading wooden jigsaw puzzle company founded in 1994, has appointed AgencyUK to help develop its consumer acquisition strategy and launch its Christmas advertising campaign. The appointment follows a 3-way pitch that included a high level strategic approach for scaling the company’s domestic and overseas sales.
Wentworth developed the technology for automated manufacturing of some of the most intricate wooden jigsaw puzzles on the market, and over the years developed a loyal consumer following, engaged by their rapid product development and exciting range of puzzles for adults and children. As the direct to consumer business has exceeded their annual targets, the successful integration of their online and offline marketing has become a vital component, linked directly to their scalability as a business.
“AgencyUK presented a compelling strategy for supporting our company’s rapid growth, much of which is coming from export sales. We have confidence in their commerciality, creative prowess and analytical judgement when it comes to multi-channel campaigns” says Sarah Watson, Marketing Director, Wentworth Wooden Puzzles.
AgencyUK have worked closely with a number of similar companies in the past, such as Eaglemoss on their Marvel chess collections and the London Mint Office on their Waterloo 200 commemorative medals. Both organisations saw significant returns on their online and offline campaigns once an integrated strategy had been adopted.
“Wentworth Wooden Puzzles are an innovative manufacturer using some really exciting laser technologies to produce complex and challenging wooden jigsaws. They can even do one off personalised pieces. Our job is to find new ways of accessing their niche target audiences and helping them to grow their customer base profitably, and online is the key to that” says Sammy Mansourpour, Managing Director, AgencyUK.
The news of the involvement follows a number of high profile account wins for the recently rebranded AgencyUK (formerly known as The Agency). AgencyUK have also been ranked the UK’s No.1 Independent Agency 2015, the second time it has been awarded to them by The Drum National Census.