Tala has been around for over a century and is the brand most cooks have in their kitchen without even noticing. Our role was to add value to the brand and drive sales in-store and online.
Tala is the master of kitchen form and function.
We tapped into the zeitgeist for mindfulness and simplicity in the kitchen, so modern consumers could re-evaluate Tala’s beautiful and practical products.
- We defined a new brand look and feel to create consistent online content.
- Developed social content strategy with shared responsibility with AUK and Tala
- Digital ads and PPC to drive direct sales
- PR program of baking influencers, events & press office activity.
Gained 101% increase in followers. AUK success has led to the launch of digital and social comms for Tala across Holland, Belgium and Germany in 2021.