The Joy Club

Launch campaign / Social

An online membership for the over 65 who are retired and not ready to give up on life. For a small monthly fee, they will have access to exclusive discounts across a range of targeted activities and events tailored for the older audience and that can be done at home.

The solution

We have produced the messaging and creative assets for a paid social and PPC campaign, as well as a proposition video that really brings the essence of The Joy Club to life. This will be available on branded channels as well as YouTube.