AgencyUK’s Managing Director reacts to the latest WARC report

The Q3 2025 WARC report reveals interesting shifts in the advertising world. AgencyUK’s Managing Director, Sammy Mansourpour, offers his take on what’s driving these changes.

“The latest WARC report is encouraging, showing the remarkable resilience in the advertising sector. We have seen a continued shift towards digital channels and the strong growth in VOD and cinema is likely being driven by a combination of audience behavior, technological trends, and cultural events.

“Audience behaviour is continuing to lean into on-demand culture, digital first media consumption and multi screen usage, as superfast broadband and 5g data rollout has improved it immeasurably, device capability has now pretty much all caught up.

“Cultural live events and streaming releases have become major tent poles for brands, growing spend. Thank you Jake Paul (I think?)

“But perhaps the greatest boost has been in confidence from brands to invest, based largely on improved targeting and measurement from platforms, successful integration across channels and programmatic automation. It all gives us control at our finger tips unlike traditional media.”