Sammy's insights on advertising and SEO in the age of ChatGPT

Sammy Mansourpour, Managing Director at AgencyUK, was recently asked to share his perspective with MediaShotz on how advertising and SEO are evolving as AI platforms like ChatGPT shape search results. This is what he had to say:

“ChatGPT results and all the mainstream LLM models are based on search data inputs, so it is difficult to see how advertising – ChatGPT in this case – and SEO can be split. The present reality is that any robust search content strategy is informing ChatGPT results.”

“Our approach would likely be to co-ordinate paid advertising on ChatGPT in much the same way as we do with paid search and SEO on Google; but with one key difference – because whether paid placements across ChatGPT resemble traditional advertising in its overtness and signposting is yet to be seen.”

“By definition, the longer narrative and results-driven dialogue of any LLM will need to sit comfortably alongside paid placements. But maybe that’s just the evolution of press advertising?”