Our Head of SEO Jake Bentham Interviewed on the Current State of SEO

Our Head of SEO & Tech, Jake Bentham, has been featured in a recent Q&A with New Digital Age discussing the evolving state of SEO and how brands should adapt as AI continues to reshape search.

A key theme of the discussion is the rise of AI-driven search experiences and the growth of zero-click searches, where users find answers directly within search results.

“More often than ever before, users are finding the answers they need directly via an AI summary at the top of the results page.”

Jake also highlights the importance of high-quality content, brand authority, and structured data, explaining how businesses can improve their visibility as search engines become more sophisticated.

His advice for the year ahead is clear:

“Prioritise creating content that establishes trust, authority and expertise within your field.”

Want to hear Jake’s full thoughts on AI, entity SEO, and the future of search?