The Potential Impact of the ‘AI Doomsday Scenario’ on Advertising

The rapid rise of AI is sparking new debate across the industry, as growing investment raises questions about what it could mean for the future of advertising. In a recent article for Advertising Week, our Co-Founder and Managing Director, Sammy Mansourpour, shares his perspective on the much-discussed “AI doomsday scenario.”

In the piece, Sammy explores the theory that AI could reshape not just how advertising is created, but how consumers make purchasing decisions – and what that might mean for brands.

While the narrative is compelling, he suggests the reality is likely to be more nuanced. As he explains, “AI is unlikely to remove cost from the marketing ecosystem; it will simply move it.”

He also points to a shift in where value will sit within agencies, with greater emphasis on strategic thinking and human insight. As he puts it, “AI can generate options. It cannot read a room.”

The article touches on how agency models may evolve, the potential impact on brand loyalty, and why human judgement will remain critical as AI adoption accelerates.