Wentworth create high quality, wooden laser-cut puzzles. The Christmas season is their busiest period but they struggled to improve on annual sales.
The challenge of a puzzle is to assemble something beautiful from thousands of seemingly random pieces of wood. We use this concept to shape the messaging of the campaign, ‘Make Christmas Complete’.
We run multi-channel campaigns that reach existing audiences at every stage of their buying journey. We continually test new media channels and measure response at every touch point. We message test in Facebook and in online search as well as national press, specialist magazines and PPC before introducing TV advertising. With test budget for a 30-second stop motion TV ad, we measure real-time sales uplift through Google and unique telephone tracking.
For long tail reach we run a PR and Social campaign to generate uplift across the media channels. This saw the invention of National Jigsaw Day and a competition to appoint the first Minister of Jigsaws. A Twitter party was held on National Jigsaw Day and the story was syndicated to both national and local radio stations around the country.
Creative, Media, Social & PR, Strategy, Technology