Respro
Driving awareness for a top-of-the-line urban sports mask manufacturer.
Respro is a pioneering manufacturer of urban sport solutions, specialising in everything from road-race wetsuits to hi-vis gear.
They are best known for their comfortable and stylish range of anti-pollution masks, which the company has been making for over 20 years.
With customer engagement down, Respro came to us looking to raise brand awareness within key audience groups, provide insights for future marketing plans and drive D2C product sales through their website.
Using focused paid search and social strategies, we targeted three key audience groups: commuters, allergy sufferers and active people, all of whom would benefit from Respro’s products in our increasingly polluted urban environments.
We wanted to grab attention and find out what resonated with these audiences the most. To do this, we employed a range of bold creative assets and messaging that truly conveyed Respro’s value to the consumer.
This resulted in a 1.86% click through rate.
This was the first campaign of its kind for Respro, so we used an adaptive ‘test-and-learn’ approach to gauge its effectiveness and optimise the campaign with its best-performing assets.
It wasn’t until the campaign went live that we hit a major snag: assets were driving traffic to the website, but few were taking the final step to purchase.
To combat this, we created an optimised campaign landing page, focused once again on the three main audiences and further emphasising how impactful the anti-pollution masks could be to their daily lives.
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