Air Products plc, the 10 billion dollar global gas and chemicals company has appointed 2008 start-up TheAgency to spearhead their Europe-wide communication for performance chemical solutions in the construction market.
The brief requires AgencyUK to work alongside Air Products’ London and Dutch marketing teams.
“Part of our European strategy is to focus on the Air Products chemicals positioning across a number of market sectors. AgencyUK are helping us do that, currently in the construction industry. We work in partnership with our customers, collaborating in the R&D and product development, with a view to pushing the boundaries of innovation, and helping to develop new products that change the industries they serve.” Lee Gorse, European Marketing Manager, Air Products plc.
“Being creatively involved with such a technically progressive company, that have a direct impact on the world we occupy is exciting for us. We are delighted that Air Products have shown such interest in our approach to sales based marketing, and we look forward to being a valued part of the marketing team”. Sammy Mansourpour, Partner, AgencyUK
Following the recent sale of the Air Products chemical business to German company Wacker Chemie for $226m, Air Products has withdrawn its interests in the commodity chemicals industry, choosing to focus on high performance, high value chemical products.