Leading brand and response company AgencyUK has appointed Rajnish Razdan as creative director.
Raz was previously working for Target Direct and Inbox where he was Executive Creative Director and also for The Response Team where he was Creative Director overseeing accounts for Nokia, Carphone Warehouse and Bristol and West.
He has most recently been developing the marketing and branding for The Duke of Edinburgh’s Award and Nokia’s Comes With Music service which has just launched. Raz is the recipient of numerous awards including the IDM Leaders Award and has been nominated for a Cream Award 2008 for his TV work with Wessex Water.
Amy Stobie, co-founder of AgencyUK, comments: “When we started the agency earlier this year we set ourselves the task of supplying big ideas to companies that want to build brands and drive sales from the same budget. That means that we need staff like Raz who actually have big ideas and are capable of commercial creativity across the board. Raz knows how to bring together both brand and response and fits our full service offering perfectly, having worked in digital, branding, direct mail, press, television and email. I have no doubt that he will be a driving force on the team and will help us deliver commercially creative ideas that build brands, whilst focusing strongly on driving commercial performance in market.”