Prezola put AgencyUK on their Wish List

AUK News
Prezola Wedding Gifts, the new online Wish List and Gifting site has appointed strategic and creative marketing firm AgencyUK to handle its pre-Christmas launch.

Prezola “The Gift Wish List Company” already boasts more than 250,000 products from 250 high street e-tailor including household favourites such as John Lewis, Amazon, French Connection and Toys R Us.

Designed to make online gift shopping easier, Prezola allows users to create and share their ideal wish list with friends and family. The gift list is a compilation of all the products they’d like to receive for special gifting occasions such as Christmas and birthdays’, weddings and new babies. Prezola will provide recommendations on the most popular items for each category making compiling lists easier. The unique thing about Prezola is that you can choose to instantly share your list with friends and family through Facebook, and they can automatically buy you the gifts you really want.

Aimed initially at busy mums with young children, Prezola is the brainchild of Dom Beaven, a former board Director at Future Publishing and head of digital and social media at Comic Relief and FIFA’s 1Goal World Cup legacy.

“My wife Ali and I came up with the idea of Prezola following a hectic Christmas period when we were finding it difficult to co-ordinate our children’s gifts with friends and family” says Dom Beaven, founder and CEO. “People really want to know what to buy each other and Prezola is designed for the social networking age, makes choosing, sharing and buying gifts an essential part of your online profile.”

Even prior to launch, Prezola is attracting attention from some of the UK’s largest retailers. Particularly in light of a similar idea that was presented on Dragons Den earlier this year, that found backing from serial entrepreneur Peter Jones.

Dom Beaven says “We have ambitious plans for Prezola, and aim to be the biggest Gift Wish List Company in the UK and Europe. With that in mind we have appointed TheAgency to help us launch and grow our customer base to more than 50,000 people in time for Christmas 2012. It was crucial for us to work with an agency who felt like a real part of our own team, and that’s exactly what we’ve got with AgencyUK.”

“We are delighted to have been appointed. Prezola is a new concept, and one we believe there is a strong market for. We have already laid down the launch strategy and will be working closely with Mumsnet and Facebook during the first few months. It’s vital that we get busy Mums and their children on board from the outset, and Mumsnet provides a fantastic launch platform with over 1 million members who can help us shape and refine Prezola in time for the Christmas rush” says Sammy Mansourpour, partner at AgencyUK.