This week hundreds of people are expected to flock to Bath, not because of the usual tourist attractions but because of all things digital.
The 2014 Bath Digital Festival is now well under way and this year’s event looks to highlight how digital can be used for good.
Marketing communications firm AgencyUK is a partner in this year’s festival and managing director Sammy Mansourpour believes the ten-day event will help cement Bath’s position in the digital world.
Across Bath and Bristol there are more than 2,500 registered creative businesses.
He said: “Now a real focus for local government and well funded through initiatives such as the Local Enterprise Partnership and Invest Bristol and Bath, encouraging companies to settle and do business here isn’t much of a problem.
“However, retaining talented digital folk from the local talent pool as well as attracting fresh talent to settle here is the final barrier to an explosion in economic growth for the digital sector.
“This is why the festival is so vital. It doesn’t just bring people in the city on the global digital stage, making it possible for organisations like us at AgencyUK to hire the best.”
The Bath Digital Festival is designed to be educational as well as inspirational, and is now a hugely important event for Bath and the South West.
This year the festival theme is ‘digital for good’ and is set to be bigger and better than ever.
There are more events, and more high profile speakers and there is something for everyone regardless of age and experience, from the Better By Bike Geocaching treasure hunt, to the digital literacy sessions.
Mr Mansourpour added: “We hope that all attendees enjoy the full programme of events as much as we have enjoyed working on the festival this year.
“Our thanks go out to the rest of the organising partners and sponsors for making this year’s festival possible.”
The Bath Chronicle 30th October 2014