AgencyUK attempts longest selfie chain World Record for Send a Cow

AUK News Social

On 10th November hundreds gathered at Bath Spa University to help Send A Cow attempt the longest selfie chain – an event orchestrated by local integrated marketing agency, AgencyUK. Students and volunteers came together to snap pictures in pairs, passing a phone down the line to try and break the world record.

Send a Cow provides livestock seeds and training to some of Africa’s poorest communities. The charity aimed to break the record to kick start its #PlantingHope campaign, encouraging people to take a selfie whilst holding a hope for the future.

On the day, everyone wrote their own hope and took a selfie – with hopes ranging from world peace to hoping it didn’t rain! Participants were then asked to upload their pictures to social media with the hashtag #PlantingHope and text ‘COWS22 £1’ to 70070 to donate a £1 to help raise money and awareness for the charity. The UK Government has pledged to further help the charity by matching every donation £1 for £1 until December 31st.

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Some hopes even came true on the day, as the rain held off and everyone was rewarded with a pie for lunch! Bristol based company Pieminister kindly donated hundreds of pies to the cause for every selfie taker that attended.

Rob Clay on Instagram “Hopes really do come true PlantingHope pieminister worldrecord fail ohwellatleasttherewaspie ilovepie sendacow mistlemoo”

The charity also hopes to break a second world record for the largest online photo album by collecting pictures of people’s hopes. Photos can then be uploaded to the website or posted on social media.

Watch the record attempt in action here: