On 10th November hundreds gathered at Bath Spa University to help Send A Cow attempt the longest selfie chain – an event orchestrated by local integrated marketing agency, AgencyUK. Students and volunteers came together to snap pictures in pairs, passing a phone down the line to try and break the world record.
Send a Cow provides livestock seeds and training to some of Africa’s poorest communities. The charity aimed to break the record to kick start its #PlantingHope campaign, encouraging people to take a selfie whilst holding a hope for the future.
On the day, everyone wrote their own hope and took a selfie – with hopes ranging from world peace to hoping it didn’t rain! Participants were then asked to upload their pictures to social media with the hashtag #PlantingHope and text ‘COWS22 £1’ to 70070 to donate a £1 to help raise money and awareness for the charity. The UK Government has pledged to further help the charity by matching every donation £1 for £1 until December 31st.
Some hopes even came true on the day, as the rain held off and everyone was rewarded with a pie for lunch! Bristol based company Pieminister kindly donated hundreds of pies to the cause for every selfie taker that attended.
The charity also hopes to break a second world record for the largest online photo album by collecting pictures of people’s hopes. Photos can then be uploaded to the website plantinghope.sendacow.org or posted on social media.