AgencyUK’s creative is judged Cream of the crop

AUK News
AUK Drum Interview

AgencyUK’s creative team has returned from a successful night at the Cream Awards in Birmingham, earning six wins from six nominations.

With two Gold awards and four Silver, the night showcased the strength and breadth of AgencyUK’s creative product, with category wins embracing TV, posters and press.

The funny and disruptive ‘Station Posters’ campaign for Hornby – which featured spoof rail information announcements placed on real railway station platforms – won Gold for both outdoor campaign and 6, 4 or smaller sheet poster, and a Silver for copywriting.

Creative Director Zane Radcliffe explained: ‘We wanted to wrong-foot commuters with a campaign that not only celebrates the authenticity of the Hornby experience but captures its playful spirit.’

Other Cream Award successes included two Silvers for Indian sauce brand The Spice Tailor, recognised in Best Press Campaign and Best Consumer Press Ad. And our Welsh Lamb TV ad was also awarded a silver in Best TV/Cinema, ahead of Specsavers (Should have gone to AgencyUK!)

Zane added: It’s particularly pleasing to win awards for three different brands, which is testament to the both quality and consistency of our creative solutions. We must also congratulate our clients at Welsh Lamb, Hornby and The Spice Tailor, for recognising and backing great ideas. ‘

The Cream Awards aim to showcase the best work within the Midlands, East, South West & Wales. Open to those working in the advertising, design and digital sector, the awards are a benchmark of the very best in creative and design in the region.

Last night’s success has added to an exciting week for AgencyUK who recently found out they have been nominated for six awards in this year’s Drum Network Awards. The team hope for further success in the following categories: Southern Marketing Business of the Year, Creative team of the Year, Social Campaign of the year, Food & Drink Campaign/Strategy of the Year, Experiential Campaign of the Year and Crisis PR Strategy of the Year. Results will be announced on 3rd December at the Emirates Stadium in London.