AgencyUK has been appointed by Falk Outdoor, a leading German satellite navigation brand, to handle the European launch for their new consumer product, Tiger. AgencyUK was appointed following a competitive two-way pitch and the brief encompasses a new brand and market strategy for Tiger, as well as developing packaging, creative and web assets ready for their launch in supermarkets and retailers throughout Europe. Tiger is Falk’s first product designed specifically for the mass market consumer, providing an easy to use satellite navigation system for leisure users whilst walking and cycling.
“We are really excited about working with Falk Outdoor. They have fantastic capabilities with their maps and developments within their software. As a brand they are extremely well known in the German market, and Tiger presents us with an opportunity to really capitalise on their brand whilst taking mass market share” said Sammy Mansourpour, Managing Director at AgencyUK.
Falk Outdoor has previously faced competition from brands such as Garmin and TomTom, but Falk’s track record, tenure in the satnav market and diverse b2c and b2b product range has meant it has stood the test of time and laid the foundation for future growth.
“We occupy a very competitive space in the market, and our products need continuous innovation to stay ahead of advancements in technology. Launching new products like Tiger helps us reach new customers who might recognise the Falk Outdoor brand but may never have owned one of our products” said Nikolai Kesting, Managing Director, Falk Outdoor.
This is the third new account for AgencyUK since September and is fresh off the back of #LloveLlamb, the new fully integrated national TV, advertising and social campaign for Welsh Lamb which is currently live. AgencyUK has also tipped the polls in the 2015 Drum National Census, being ranked the UK’s No.1 Independent Agency for the second year.