AgencyUK have been appointed by founder and serial entrepreneur Mathew March-Smith to launch Pestle Herbs, his latest venture catering to the increasingly aware ethical consumer. Mathew has a string of successes under his belt, including a leading London digital agency and the much-revered PongCheese.co.uk.
PestleHerbs.co.uk is a unique online business that fills the retail gap for consumers who are looking to introduce a level of natural living into their everyday lives. AgencyUK have been appointed to develop the Pestle Herbs brand strategy as well as roll-out the new website user interface and all future Social, PR and advertising communications.
The website itself focuses on herbs, their unique properties when it comes to human health, as well as their role in everyday household items, from luxury products to cleaning aids. For example, visitors to the site are able to purchase herbs and the required ingredients that enables them to make their very own household cleaning products, or choose pre-packaged items for their convenience that have already been carefully vetted by the Pestle Herbs team.
Matthew March-Smith, Managing Director, Pestle Herbs, said:
“We have been aware for some time that there is a desire from many people in the UK to know and understand what is in their products and where the ingredients come from. It is a step towards a healthier way of life and independence from the conglomerates that might corner us in the supermarkets. Pestle Herbs is a place where likeminded people can gather. We needed an agency that understood our market, and AgencyUK are unique in their approach to digital consumer centricity. They also came recommended – and are a totally nice bunch!”
“We can see there is an active marketplace, and we already have considerable experience marketing to this consumer profile often referred to as Cultural Creatives. They are vocal, keen to learn, hungry for content and eager to share. So working with the Pestle Herbs team feels like a natural fit for us.”
The news follows a series of client wins for AgencyUK which span a number of industry sectors, such as food, drink, gaming and financial services.