We came across Cotswold RAW on Crowdfunder, and as we are an agency of animal lovers and of the Cotswolds, we felt we were a perfect fit to help take their business to the next level.
The first stage of working with them was a comprehensive research and strategy phase, more clearly defining their proposition and researching who their audience was. From this we gave them:
We delved deeper into their sales data, forecasting the lifetime value of a customer, and putting meaning to campaign planning. With robust branding and strategy in place we were then able to support Cotswold RAW by executing acquisition campaigns, both online and based around trade shows and events. We are constantly feeding the top of the sales funnel – driving trial pack purchases then developing those initial sales into repeat customers.
We set out out a three-pronged waterfall approach to Cotswold RAW’s first ever social media campaign.
This strategic waterfall approach to paid social approach proved immediately effective – by educating audiences on the benefits of raw and demonstrating why to choose Cotswold RAW (through industry awards + customers’ word of mouth), we delivered 382,877 impressions, increasing web traffic from social to 25% of all website visits and £5,600 new lifetime value customers in two months:
The success of this initial two-month campaign has evolved into an ongoing 12-month paid social campaign aimed at continually educating new audiences, proofing the benefits of Cotswold RAW and driving new sales. Utilising the ever-growing pool of incredible customer reviews and re-targeting to previous trial pack purchases with incentives to purchase again and engage with the brand we are growing their lifetime customer value and more importantly delivering brand advocates.
Branding, Creative, Media, Social & PR