A.Vogel
Bringing a global herbalist brand’s marketing strategy into the 21st century.
A.Vogel is a world-leading manufacturer of herbal remedies, health products and supplements that are trusted across the globe and stocked in the likes of Holland and Barrett, The Better Food Company and more.
However, with new herbal remedy manufacturers sprouting up in an ever-growing industry, A.Vogel was in need of a comms strategy that would let it stand out from the crowd and reach their target audience of young, health-conscious women.
So we did just that.
239%
Increase in impressions
31%
Increase in reach
Utilising influencer and paid social strategies to inject new life into their ongoing campaigns, we took A.Vogel’s well-established brand with a history dating back to 1963 and launched its marketing forward into the modern day.
A.Vogel didn’t have a lot of their own original content, but wanted to avoid stock footage and imagery as much as possible. This meant we had to get creative when crafting engaging material for the brand’s social channels.
We developed a suite of vibrant and eye-catching illustrations to appeal to our younger audience, using content creators, influencers and social platforms like Instagram to raise the brand’s visibility.
Using paid activity to spread awareness and redefine the target audience, we ensured that seasonal products were being promoted to the right audiences.
The new look and feel, with a charming illustrated style and emphasis on fresh herbs and well-being tips, worked together with the organic social content strategy to rejuvenate their social channels and appeal more to a younger female audience.
The result?
More than 3 million impressions across paid social, and a whopping 239% rise in engagement, providing further exciting opportunities for growth in the future.
Our work in action.
Gut-Smart
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Dr Dünner
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Cerba Research
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