Hornby
Bringing authentic hands-on gaming to the next generation.
Hornby is an iconic brand with a wide-ranging customer community.
While older hobbyists and locomotive ‘enthusiasts’ have remained loyal to the brand, growth would only come from greater engagement with a younger, mass-market audience more conversant with digital gaming as their preferred, in-home leisure activity.
How could Hornby prise this audience away from their screens to consider a ‘more authentic’ hands-on form of entertainment?
Winner
D&AD Pencil.
Winner
2 Chip Shop Awards, including the Grand Prix.
The perfect platform
We targeted working parents with both the disposable income to invest in the brand and the desire – while out of home for long hours – to ensure their kids have healthy, enjoyable alternatives to screen-based entertainment. We took the opportunity to target these working parents on their commutes.
Railway stations literally presented a perfect ‘platform’ for the campaign and a logical, tactical opportunity for some really engaging outdoor messaging.
Our spoof station information posters blurred the lines between the authentic railway experience and Hornby’s playful spirit.
Our work in action.
Camp Bestival
Reshaping perceptions and boosting ticket sales for the UK’s largest family festival.
Tala
Expanding one of the UK’s favourite baking brands to reach new heights.
Cotswold RAW
Helping Cotswold RAW on its mission to become the top dog in the raw pet food market.
