Yahoo! ‘New / Open’ Social Approach

Yahoo! tries to reposition itself against the likes of Google and Facebook by following a ‘new open’ social approach.

The portal has signed deals with Time Out, Elle and the Financial Times which will sit alongside Facebook and Twitter within the favourites section on the homepage allowing access to the rival destinations without losing traffic and advertising revenue.

It’s also launching a UK Version of its social bookmarking application Yahoo Buzz and a redesigned Yahoo! Mail. It hasbeen described as a “major milestone in the Yahoo! open strategy which seeks to marry the Yahoo! experience – the best in mail, news, search and mobile – with the best online content and services”, but how will it compare to Google’s new offering?

Is it just another one of Yahoo’s reorganizations that are to fail?Have a look for yourself – http://m.uk.yahoo.com