In the ever-evolving marketing landscape, gaming is among the mediums attracting more and more industry professionals as a tool for reaching a particular target audience. With the release of numerous next-generation gaming platforms promising bright days ahead for the industry. Here are some thoughts on the matter, shared in a recent post from Marketing Magazine.
One of the major factors fuelling video game marketing’s potential will be data. Nowadays, the gaming sector has huge volumes of consumer data at its fingertips, helping them peek into their behaviour when shopping, as well as understanding how people play their games. With such information in place, they can easily generate valuable insights that can help them better inform marketing decisions and drive creativity. Access to data will likely keep expanding in years to come, allowing industry players to better monitor reactions to games, media, and marketing. This will no doubt change the way marketing messages are delivered, as they will be extremely tied to users’ preferences.
For game marketers, it will be imperative to ensure they keep players engaged as the natural lifecycle of games starts to decline. Online games’ durability is dependent on the success in having large numbers of users playing, meaning that the ability to keep users interested will become more and more essential.
As we are about to enter a new level of immersive gaming, the next few years will witness a profound change in the way users treat games, as growing accessibility and the way games alter our real-life experience will make more and more people buy them. This points to the key role that marketing is going to play: making gaming titles shine in a competitive market and ensuring strong engagement after purchase. The only condition needed for game marketing to prosper is ensuring that it evolves at the same pace as the rest of the gaming sector.