Bath artist creates AgencyUK’s Christmas card with festive songs hidden in snowy scene

AUK News Creative

The Christmas season is upon us and award-winning integrated marketing firm AgencyUK has commissioned local artist Kate Davies to create an interactive Christmas card.

The festive scene was hand painted by Kate Davies, an illustrator and watercolourist. Kate works from her studio at home in Colerne, Wiltshire to create beautiful, illustrative art with English charm and humour.

This year, Kate turned the AgencyUK Bath office  into a snowscape crammed full of Christmas musical chaos. 25 festive song titles are hidden in the scene ready for viewers to hunt them out. As part of the project, AgencyUK filmed behind the scenes creating a timelapse video of Kate in action using a GoPro Hero3 and Canon 550D.

Everyone is encouraged to visit the interactive festive mini-site ( to try and spot the 25 seasonal songs tucked away into the snowy scene. Sharing the image on social media will take users to a spotify playlist which reveals all of the featured festive tunes.

Zane Radcliffe, Creative Director of AgencyUK, said: ‘We wanted to create a Christmas communication that people could interact with, and have a little fun. Hiding 25 Christmas songs in a seemingly traditional Christmas card makes it as challenging as it is charming, and it’s something we hope people will share. Kate’s hand-painted watercolours are a lovely and endearing alternative to a lot of the digital design that we do.’

Kate Davies, artist, said: “I was delighted to be asked by AgencyUK to illustrate their Christmas Card this year.

They wanted a scene which featured the AgencyUK offices in Beehive Yard in Bath, as well as lots of snow and Christmas sparkle and 25 hidden Christmas Songs illustrated in the scene.  Agency UK’s Creative Director, Zane Radcliffe had done a lot of the hard work, choosing the songs and possible ways of portraying the songs in pictures.

I so enjoyed doing this illustration – it was right up my street!  I hope it brings lots of Christmas merriment, amusement, and joy (if not a little frustration as you try to work out just what are all the 25 Christmas Songs illustrated here??!)”

AgencyUK is hoping that hunting for the hidden answers will cause more fun than frustration this season and spread the Christmas joy – as well as a great Christmas playlist!