June 2018 heralds a consumer-wide launch for DiscoverDelicious.Wales. The only marketplace of its kind, it celebrates Wales’ best loved producers and the incredible produce that has made them local foodie favourites. Bringing Welsh flavours to consumers’ tables and putting Welsh food on the map.
The integrated consumer launch campaign developed by AgencyUK that includes TV advertising, PR, social media, experiential and brand activation and follows a number of previously successful consumer test campaigns that have been underway since April 2018.
Discover Delicious is part funded by Welsh Government and is a partnership between Way Out Events and AgencyUK. The Discover Delicious brand, communications strategy and eCommerce site have been developed in collaboration, with AgencyUK’s in-house team leading on delivery.
Laura Pickup, founder of Discover Delicious said:
“We’re proud of the fantastic food and drink in Wales and really excited to see this campaign promote the incredible products to a wider market. Our Discover Delicious team collectively bring over 20 years of experience in marketing Welsh produce and with AgencyUK’s support, our mission is to bring Welsh flavours to consumers’ tables nationwide and put Welsh food on the map. We’re here to support producers from all corners of the country in that mission, amplifying their profile and products as part of a connected network that promotes the rich gastronomy of Wales.”
Although the site already features hundreds of products, Discover Delicious is on the lookout for further producers to join its fast growing community.
Laura Pickup continues: “Producers not only benefit from a UK wide marketing campaign planned and executed by AgencyUK. They also gain access to a comprehensive eCommerce marketplace and become part of a growing community of entrepreneurial farmers, brewers, butchers, merchants and other producers – the very best that Wales has to offer. The business has the ethos of ‘together stronger’ and invites producers to share their experiences and expertise with each other, helping them to grow their businesses.”
Sammy Mansourpour, managing director of AgencyUK said:
“We’re delighted that Discover Delicious is now ready for launch. We’ve spent many months working behind closed doors, developing the brand and testing the website with producers and consumers alike. We know we have a strong brand with huge potential and we can now look forward to amplifying the Discover Delicious story in 2018 through engaging content and compelling advertising campaigns. We’ll start with a TV, PR and Social Media campaign this June.”
The project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.