Forever Young appoints AgencyUK to lead Probio7 brand communications

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Probio7 health wellness probiotic brand

Founded in 1995, Forever Young International has grown into one of the world’s leading producers of live bacteria supplements. Through their brand, Probio7, they aim to educate and support digestive health and immunity from babies aged 2 months+, children and adults.

Over the past few years there has been a marked behavioural change in UK consumers wishing to take a more active role in their health management which has increased again through the recent pandemic. Prior to the lockdown the  levels of consumer research and trialing of daily pre and probiotic supplements had caused a surge in demand for many brands available through UK pharmacies, health stores and supermarkets, but this demand has since shifted online. In a bid to harness this fast maturing market, Forever Young have appointed AgencyUK to help reposition the probiotic brand for consumers looking to proactively manage and maintain their own health and wellness. AgencyUK will also be supporting Probio7 as it establishes itself as a direct to consumer brand through an increased focus in online and a new subscription model.

“AgencyUK’s experience in the consumer health sector particularly within vitamins, minerals, supplements and natural health is very strong. AgencyUK have demonstrated strong success helping grow a number of brands consumer base across multiple channels. AgencyUK have a tried and tested brand strategy and roadmap which give us the reassurance that they could help us achieve our goal of being the number 1 in category in the UK” says Arjun Koyappalli Head of Marketing, Probio7.

“We have a deep level of experience in this sector within our team. Given Probio7 has strong core values we are confident that we can help them become the market leading probiotic in the near future. There are certain times when consumer trends lend themselves to brands wishing to establish a direct relationship with their customers, and health management is now an active and positive choice. Probiotics and Probio7 have a strong track record through traditional sales channels , the brand now needs support to cut through the noise in what is fast becoming a busy space and establish itself as a strong D2C playeras well.. We’ve achieved this before, and successfully launched and grown direct to consumer brands live in market. We’ll be taking a leading role in the brand development, consumer PR, social media and trade communications” says Amy Stobie, Commercial Director, AgencyUK.

AgencyUK have worked in the health and wellbeing sector since 2008, with a number of health food and supplement manufacturers, all sharing a rapid growth trajectory. As a mid size independent agency the leadership team devote time to finding the right people with the right sector experience to build their portfolio in highly regulated markets. This results in highly innovative and creative work that helps clients disrupt traditional markets with their brands.

AgencyUK are ranked the UK’s top brand agency in 2020 by The Drum. The recent announcement on ProBio7 follows a string of campaigns in the health and wellbeing sector, including the iron supplement brand Feramax owned by one of Canada’s fastest growing companies BioScient Pharma, and gut health prebiotic brand Bimuno owned by multinational bioscience company Classado.

Founded in 2008 as an integrated brand communications agency with a high level of expertise in creative and emerging digital technology, the AUK team have become well known in the food and drink sector across Europe. Today the AgencyUK team work with international business brands as well as direct to consumer businesses.