BSM invented the driving test, taught the Queen to drive and celebrated a 100-year anniversary. The problem is none of this matters to young folk looking to pass their driving test, or the 2,000+ instructors seeking them out.
Since 2009 we have worked with the BSM management team to help them re-align their brand with the UK’s youth culture. And this year is no exception. We’ve helped BSM design and launch one of the most successful e-Commerce platforms in the country, built three iTunes Top 10 mobile training apps, and increased sales by 20% in the quarter. Not bad for a declining challenger brand that is now back on top of the market as the UK’s No.1 driving school.
We have worked as lead creative and digital agency to BSM since 2008, and continue to support them since their takeover by rival brand AA. We have handled their consumer brand and advertising, social outreach as well as their b2b franchise strategy.
Creative, Media, Social & PR, Strategy, Technology