AUK | BSM
Award winning full service strategic digital advertising creative marketing communications agency based in Bristol, Bath, London United Kingdom.
Strategy, Creative, Marketing, Digital, Social, PR, Advertising, Agency, Bristol, Bath, London, Technology, Media, Planning, TV Production, Tv Advertising, Radio, Publicity, Web Design, Design, Development
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BSM

Because Your Success Matters

BSM invented the driving test, taught the Queen to drive and celebrated a 100-year anniversary. The problem is none of this matters to young folk looking to pass their driving test, or the 2,000+ instructors seeking them out.

Since 2009 we have worked with the BSM management team to help them re-align their brand with the UK’s youth culture. And this year is no exception. We’ve helped BSM design and launch one of the most successful e-Commerce platforms in the country, built three iTunes Top 10 mobile training apps, and increased sales by 20% in the quarter. Not bad for a declining challenger brand that is now back on top of the market as the UK’s No.1 driving school.

Results

 

  • We relaunched BSM and grew the brand into a Top 10 youth brand ranked by Conde Nast
  • Initiated a new CRM programme for learners, and a loyalty scheme for franchisees
  • Developed an online social community of learners through Facebook and Twitter
  • Developed 6 mobile training apps, all reaching iTunes Top 10 downloads
  • Grown their sales through search and advertising by 20% quarter-on-quarter
  • Driven more than 60% of their business online, reducing the size of their call centre team

 

Awards

 

  • Gold: Top UK Retail Website (New Media Age Awards)
  • Top 10 UK Youth Brand (Conde Nast)
  • Top 10 Mobile App (Apple iTunes)

 

Partners Since 2008

We have worked as lead creative and digital agency to BSM since 2008, and continue to support them since their takeover by rival brand AA. We have handled their consumer brand and advertising, social outreach as well as their b2b franchise strategy.

Category:

Creative, Media, Social & PR, Strategy, Technology

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