RK Accountancy has today officially unveiled their new brand refresh. The 6 month project has been integrated with the renewal of their vision and values and underlines the growing strength of the brand in a section of the industry which has been hit heavily by the recent economic turmoil.
“Of course we are being affected by the recession like many other recruiters, but at a time when our competitors are contracting and moving out of geographies, we remain resolute and are investing in the brand.” Explains managing director Paul Waite. “Clients want to make sure that they are getting value for money. Our passion and expertise makes the winning combination. We don’t just assist clients on a daily basis; we give them the insightful solutions that deliver long term, measurable business advantage which they require. This is why we are continuing to outperform our rivals.”
Robert Woodford, Head of Marketing for the Kellan Group (RK Accountancy’s parent company) comments “RK Accountancy provides a real business advantage over the larger low cost higher volume financial recruitment companies. Our central message ADD – ENHANCE – RETAIN is core to the rebrand campaign.” Woodford, who managed the rebrand continues “the logos, imagery, website, brochures and other collateral now set RK Accountancy apart and cements the progressive nature of the company.”
RK Accountancy partnered with AgencyUK, a creative and digital agency based in Bath, who will continue to support them with PPC and SEO campaigns. Waite continues “RK Accountancy is proud of its history and the company as it stands today, testament to this is that we have good staff retention rates. We are a responsible recruiter with transparent business practices. The new branding reflects this and demonstrates to the wider market that even in a recession companies can be successful if they ensure they give the client what they want.”