According to a new poll from YouGov, more and more Brits are becoming bored of social media.
While nearly two in three consumers have logged on to their Facebook profile over the past 30 days, a surprising 41% claim that social networking has become “boring”. The research suggests that consumers are now more demanding in terms of content they are exposed to, as users are mostly looking for variety and entertainment.
Not surprisingly, the youngest consumers, aged 16 to 20, are also the most active Facebook users, with a full 95% of them having used the social platform over the past month, closely followed by the 21-to-24 age group, with three quarters of them visiting Facebook over the same period.
However, nearly one in four active users claim that they now spend less time on Facebook, compared to a year ago, and almost one in five think that they are likely to reduce the time even further over the next 12 months.
While traffic is still the most intense on Facebook, a new type of social media is emerging. YouTube is now the second most visited social site, with 50% of UK consumers visiting the video sharing site in the past month. These figures mean that YouTube is now more popular among Brits than Twitter, LinkedIn and Google +.