Social media may have become synonymous with modern lifestyles but the latest findings from a survey that I saw this morning might be a bit alarming to UK employers.
According to a poll from money saving website VoucherCodesPro, UK workers spend 7.5 hours of their working week on social networking sites, which is almost a whole working day. This means that workers spend 1.5 hours a day on Facebook and Twitter, with lunch breaks not included in the statistics.
More than two in three of those polled work fixed hours, from 9am to 5pm, five days a week. The survey finds that that they spend far less time on social sites at home – an average of 5.25 hours per week. Visits to social sites peak between 10am and 11am, and between 3pm and 4pm, the survey reveals.
According to George Charles, marketing director at VoucherCodesPro, workers are finding it very hard to resist using social media, as many of them have constant access to the Internet. Functionalities like Facebook’s push notifications and Tweet Deck are not helping them to switch off, he adds.
VoucherCodesPro decided to carry out the poll as it noticed that much of the traffic to the site was taking place on working days and more specifically between 9am and 5pm, which suggests that social networking is not the only activity employees are busy with online.