I read recently that around 20% of UK consumers log on to Twitter when on holiday to search for flight updates, while more than 60% rely on the network to stay in touch with friends and family.
These are findings from a study conducted by GlobalWebIndex on behalf of Twitter Ads UK, which show that overall, 59% of Brits access Twitter on a daily basis whilst abroad. When travelling, Brits use Twitter to post information about what they are doing, share pictures and search for recommendations about places to visit.
One in three Brits use Twitter to find out information about local events, and one in four rely on the platform to find a good restaurant or tourist information when on holiday, according to the research.
Most people use their holiday to relax and spend some time away from the computer, but this latest research confirms that Brits still want to stay updated about what’s going on, read news and communicate with friends, Twitter commented.
The study, which is based on responses from more than 550 active Twitter users across the UK, also reveals that the lack of a computer doesn’t stop Britons checking their profile; 80% use their smartphone or tablet when away from home.
The research was carried out in August. Twitter conducted a similar poll in Spain, finding that 85% of local users visit the social channel when on holiday.