I came across an interesting report from social media monitoring expert SocialBakers. They revealed that posts published on a Monday have the highest potential to engage consumers.
While most people don’t like the first day of the working week, an analysis of around 2.86 million posts from 23,000 brands between April and July suggests that Monday is one of the best days for engagement on the social platform. Monday sees around 14.8% of posts from brands throughout the week, with the chance of attracting consumers’ attention being 7.1%.
Most of the posts, however, appear on Facebook towards the end of the week, with Fridays observing the largest proportion, at 17.1%. Wednesdays and Thursdays are also strong days. Whilst weekends generate much lower traffic, this generally results in more likes, comments and shares.
The search for the best day for interactions with Facebook users has been a hot topic for a long time and will likely remain so; brands will always be wary of timing when they look to interact with their audience. But SocialBakers admits that actually there is no ‘one-size-fits-all’ day for posting given the large number of factors that impact engagement levels. These factors include the industry a brand operates in, the market specifics, and the type of products/services it offers. Other factors influencing interaction levels are the demographic characteristics of the target audience and time of the year.