Content Posted By FMCG Brands Is Most Shared On Facebook

A report I came across recently from Socilabakers suggests that content posted by fast-moving consumer goods (FMCG) companies is most likely to be shared by users on Facebook.

The social media monitoring expert examined the number of total interactions from 5,000 users’ posts on brand pages. These posts were from a variety of sectors on the most popular social platform between 23 July and 23 August. The study found that FMCG content represented around 280,000 of them. Next came non-profit organisations with 204,104 posts shared by users, followed by travel businesses with 187,371 posts.

When looking at the companies gathering the highest number of likes, Socialbakers found that fashion brands led the league table with a staggering 1.995 million likes. Auto was the runner-up sector with 1.644 million likes and third was the e-commerce industry, with 1.408 million fans having liked a page promoting an online retailer.

Fashion is leading the way when counting the comments triggered by brand posts as well. Under Socialbakers’ estimates, companies from the sector have made 207,613 people comment on a post. Next came auto brands with 68,713 comments from users, closely followed by e-commerce with 58,214.

The industry with the largest community on Facebook is fashion, which tops the league table with 2.088 million interactions. Auto brands enjoyed around 1.89 million likes, comments and shares in a single month, while e-commerce businesses secured 1.471 million interactions in the period under review, The Drum reports.