In an aim to help marketers better prepare their strategies this year, Business 2 Community has revealed the latest facts on the top four social media hubs.
Facebook is no doubt the first platform that comes to mind when talking about social media, but companies targeting very young or fashion-savvy individuals better look for them somewhere else since they no longer consider it “cool” enough. Nevertheless, Facebook is the channel seeing the biggest concentration of users among all platforms, so it essential that it is part of every marketing strategy.
Twitter, on the other hand, is becoming part of the everyday life for many. It is now used by 15 million people in the UK and smartphone owners are among the platform’s primary users. We already know that 80% of users are active on mobile devices and it’s also not a secret that nearly 50% of its global users prefer to read tweets than send them. This fact, revealed by Twitter itself, can help marketers when they set their social media goals, keeping in mind that a great share of their target audience may never respond to a tweet. This, of course, doesn’t mean that they won’t read their content.
LinkedIn, meanwhile, hasn’t said much about its UK base and while little is known about traffic to the platform, it at least seems that the network is contributing strongly to traffic to company websites. According to a research from Econsultancy, 64% of visits to corporate sites are initiated from LinkedIn. The figure reflects the platforms’ ability to connect social media with the corporate world, but also its evolution from a pure “online CV repository” to a more advanced career development hub.
Google+ is yet to reveal statistics about its user base in the UK as well, but a third-party study claims that the network is the second most active social media platform. We can’t be sure, though, since many other sites can be accessed using the Google+ user ID, including YouTube and Gmail. 2014 might prove to be the year when Google+ will eventually provide details about who exactly is visiting its sites.