AUK | Discover Delicious
Award winning full service strategic digital advertising creative marketing communications agency based in Bristol, Bath, London United Kingdom.
Strategy, Creative, Marketing, Digital, Social, PR, Advertising, Agency, Bristol, Bath, London, Technology, Media, Planning, TV Production, Tv Advertising, Radio, Publicity, Web Design, Design, Development
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Discover Delicious

In 2017 AUK was appointed by the Welsh Government under the Rural Development Programme to develop, design, deliver and launch an online marketplace brand for small to medium size producers in Wales.

Discover Delicious was born from the insight that Wales if full of small craft food producers who have big stories to tell that affluent foodies want to hear. The messaging needed to appeal to both a local audience within Wales and a wider audience across the rest of the UK. So we developed a launch campaign that showcased the best of Welsh craft food, appealing to a foodie audience as well as bringing to life a pride in all things Welsh for the local audience, leveraging the special place their language has in their culture.

Discovery was at the centre of everything Discover Delicious was about, whether Wales, Producer or Product focused. Our experience of the full marketing mix ensured that a knowledgeable and strategic approach was undertaken.

Results

 

  • Scope, plan, design and build for a bespoke eCommerce platform with technical support to achieve producer and consumer acquisition objectives
  • Written and visual content development for the Discover Delicious website
    including producer overviews, seasonal recipes and gift and lifestyle experiences
  • Conceptual brand and tactical delivery of the proposition to producers and consumers
  • Development and delivery of ¬†integrated PR, social media and paid media campaigns to launch the brand and maximise reach and engagement
  • Paid media management across a full channel mix to promote the brand
  • Full insight report production at a market and site level for producers

 

Category:

Branding, Creative, Media, Social & PR, Strategy, Technology

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