In 2017 AUK was appointed by the Welsh Government under the Rural Development Programme to develop, design, deliver and launch an online marketplace brand for small to medium size producers in Wales.
Discover Delicious was born from the insight that Wales if full of small craft food producers who have big stories to tell that affluent foodies want to hear. The messaging needed to appeal to both a local audience within Wales and a wider audience across the rest of the UK. So we developed a launch campaign that showcased the best of Welsh craft food, appealing to a foodie audience as well as bringing to life a pride in all things Welsh for the local audience, leveraging the special place their language has in their culture.
Discovery was at the centre of everything Discover Delicious was about, whether Wales, Producer or Product focused. Our experience of the full marketing mix ensured that a knowledgeable and strategic approach was undertaken.
Branding, Creative, Media, Social & PR, Strategy, Technology