Pinterest might be one of the newer social media channels, but it has already upped the ante with the introduction of some new features for 2014 which will help marketers make the most of the channel. Pinterest is more than just a visual network to be added to a marketing strategy with no real thought or consideration; if you are already on Pinterest but are still struggling to impress your audience, follow these simple tips from Econsultancy to ensure your use of the network is a success:
1. Create boards to appeal to shoppers
The presence of a business on Pinterest can easily become a natural extension of the brand and its values. This means it requires some more thought beyond simple product advertising and publishing content that appeals to the existing consumer base; making use of the channel’s article pins allows a business to post articles containing tips and advice for shoppers.
2. Provide Full Product Descriptions
Tap the network’s ‘Pin It’ feature to refine keyword searches in order to increase your pins’ relevance in search results; you can also use the ‘Pin Description’ option to make it easier for Pinners to spot your products. Hashtags are also usable – add one to posted content to link the product-pins to the keywords used by shoppers.
3. Inspire Users
Users of Pinterest seek inspiration, so make sure the products you promote are as inspiring as possible. They could be products for their home, wardrobe, diet – you name it. Keep the tone of your content positive to drive more repins, favourites and likes. You could also create a board containing inspirational quotes and ideas that match your company values.