AUK | Hornby
Award winning full service strategic digital advertising creative marketing communications agency based in Bristol, Bath, London United Kingdom.
Strategy, Creative, Marketing, Digital, Social, PR, Advertising, Agency, Bristol, Bath, London, Technology, Media, Planning, TV Production, Tv Advertising, Radio, Publicity, Web Design, Design, Development
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Real Fun For Kids Ages 8 To 88

Hornby is an iconic brand with a wide-ranging customer community. While older hobbyists and locomotive ‘enthusiasts’ have remained loyal to the brand, growth would only come from greater engagement with a younger, mass-market audience more conversant with digital gaming as their preferred, in-home leisure activity. How could Hornby prise this audience away from their screens to consider a ‘more authentic’ hands-on form of entertainment?

We targeted working parents with both the disposable income to invest in the brand and the desire – while out of home for long hours – to ensure their kids have healthy, enjoyable alternatives to screen-based entertainment. We took the opportunity to target these working parents on their commutes. Railway stations literally represented a perfect ‘platform’ for the campaign and a logical, tactical opportunity for some really engaging outdoor messaging. Our spoof station information posters blur the lines between the authentic, railway experience and Hornby’s playful spirit.


Creative, Media

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