June, 8 2012
/
Brand
The four biggest supermarkets in the UK have faced accusations for misleading...
November, 14 2012
/
Digital
Buying groceries through the web in increasingly popular in the UK. Nielsen's...
November, 3 2011
/
Brand
Creative
I came across an interesting survey, which may overthrow the previously held...
March, 12 2012
/
Brand
British consumers have a tradition of supporting and preferring domestic...
October, 22 2012
/
Brand
Ariel, the laundry detergent line of consumer packaged goods giant Procter...
May, 3 2012
/
Brand
With Morrison's falling profits news debated on the BBC this morning. Rarely...
May, 29 2012
/
Brand
Sustainability is turning into a major concern for brand owners, who are...
March, 14 2012
/
Brand
Creative
Have you ever thought about what motivates a consumer to buy a certain brand...
May, 28 2012
/
Brand
Supermarket chains are continuing to deal with a lot of pressure. On the one...
June, 26 2012
/
Brand
Creative
Women have long ceased to follow blindly where men choose to lead. It has taken...
June, 14 2012
/
Brand
The economic headwinds blowing across Europe have largely suppressed the...
October, 5 2011
/
Brand
There’s been an interesting announcement by Unilever chairman Amanda Sourry...
June, 27 2012
/
Brand
Digital
Web
Multi-channel integration is not a new idea and most marketers are well aware...
October, 21 2011
/
Brand
Numerous reports in the media are leading on the assumption that, considering...
October, 20 2011
/
Brand
Following the recent stats around FMCG being the biggest advertising spender...
March, 5 2012
/
Brand
Despite the economic difficulties, UK consumers are not willing to compromise...
October, 27 2011
/
Digital
Web
I read an interesting article today citing that the value of grocery sales...