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AgencyUK consumer brand
June, 8 2012 / Brand

42% Of Consumers Have No Trust In Supermarket Promotions

The four biggest supermarkets in the UK have faced accusations for misleading...
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Food brands creative
November, 14 2012 / Digital

47% Of UK Consumers Choose The Internet To Make Grocery Price Researches

Buying groceries through the web in increasingly popular in the UK. Nielsen's...
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Male Shopper Consumers eCommerce
November, 3 2011 / Brand Creative

54% of men shop every two days

I came across an interesting survey, which may overthrow the previously held...
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AgencyUK consumer brand
March, 12 2012 / Brand

65% Top UK Food Brands Run From Abroad

British consumers have a tradition of supporting and preferring domestic...
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Web analytics tracking gender
October, 22 2012 / Brand

Ariel’s New Campaign Seeks Emotional Connection With Consumers

Ariel, the laundry detergent line of consumer packaged goods giant Procter...
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AgencyUK consumer brand
May, 3 2012 / Brand

Asda Gains On Tesco In Grocery

With Morrison's falling profits news debated on the BBC this morning. Rarely...
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Food brands creative
May, 29 2012 / Brand

Brands See Sustainability As Key To Growth

Sustainability is turning into a major concern for brand owners, who are...
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Consumer behavioural economics
March, 14 2012 / Brand Creative

Consumer Purchase Decisions Driven By 8 Emotions

Have you ever thought about what motivates a consumer to buy a certain brand...
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UK Shoppers Consumer trends
May, 28 2012 / Brand

Consumers Prefer Own Label Products Over Brands

Supermarket chains are continuing to deal with a lot of pressure. On the one...
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Women Consumer Drink Food FMCG
June, 26 2012 / Brand Creative

Diageo Turns Marketing Focus To Women

Women have long ceased to follow blindly where men choose to lead. It has taken...
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Supermarket FMCG Consumer
June, 14 2012 / Brand

European FMCG Companies Bank On Promotions To Support Sales

The economic headwinds blowing across Europe have largely suppressed the...
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Teen brand retail eCommerce
October, 5 2011 / Brand

Evidence that consumers do spend, but shop for brands first

There’s been an interesting announcement by Unilever chairman Amanda Sourry...
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Food brands creative
June, 27 2012 / Brand Digital Web

Multi-Channel Integration as ASDA Launches Android App

Multi-channel integration is not a new idea and most marketers are well aware...
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UK Shoppers Consumer trends
October, 21 2011 / Brand

Service is key say 50% of UK shoppers

Numerous reports in the media are leading on the assumption that, considering...
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Supermarket branding
October, 20 2011 / Brand

Supermarket customers polarise, as premium and budget spending soars

Following the recent stats around FMCG being the biggest advertising spender...
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Sustainable brands top consumer choice
March, 5 2012 / Brand

UK Fairtrade Market Grows 12%

Despite the economic difficulties, UK consumers are not willing to compromise...
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AgencyUK consumer brand
October, 27 2011 / Digital Web

UK Online grocery sales to double by 2016

I read an interesting article today citing that the value of grocery sales...
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