Accessibility
For us, accessibility is a principle, not a checkbox.
From the first brief to every final touchpoint, creating a smoother, more usable experience for everyone is our priority. Because after all, what’s the point in looking nice if not everyone can enjoy it?
What is accessibility?
Accessibility is about making websites, content and communications readily usable by as many people as possible, whatever their abilities.
This is more than just tickboxing for individual groups – it’s about recognising the full spectrum of human ability and designing with that in mind, whether that means considering cognitive differences or simply making sure users can read a menu on an older phone.
Why does accessibility matter?
Whether it’s due to ageing, injury, disability or just outdated tech, accessibility affects us all at some point.
By designing inclusively, we can create experiences that are more intuitive, flexible and meaningful for all.
Accessible brands outperform
From the first brief to every final touchpoint, creating a smoother, more usable experience for everyone is our priority. Because after all, what’s the point in looking nice if not everyone can enjoy it?
Wider Reach
Over 1.3 billion people live with disabilities. Inclusive design expands your reach, strengthens loyalty, and builds a more meaningful brand experience for everyone – creating lasting value across diverse markets and communities.
Better SEO Performance
Accessible, well-structured websites rank higher in search engines. Inclusive design boosts visibility, traffic, and engagement – aligning your brand with evolving algorithms, user expectations, and the growing demand for digital equity.
Future-Proof Your Brand
Prioritising accessibility now avoids costly retrofits later. It creates faster, clearer experiences for all users while future-proofing your brand against regulatory shifts—saving time, money, and reputational risk down the line.
Making experiences open to all
Everyone navigates the world differently. Our abilities – and the barriers we face – can vary throughout our lives, and even from day to day. How we access and use things isn’t static; it changes with context, time, and experience.
Vision
Hearing
Physical
Cognitive
Regulations are changing.
Is your brand ready?
By 2025, global accessibility laws are tightening. The European Accessibility Act and ongoing ADA enforcement in the U.S. will require many businesses to meet digital accessibility standards – or face legal and financial risk.
Did you know?
Accessibility-related lawsuits in the U.S. surged by nearly 300% between 2017 and 2022 (Seyfarth Shaw). Now is the time to act – not just to comply, but to lead.
Don’t know where to start?
Our team can help you throughthe process of an accessibility audit to ensure your site is delivering the best accessible experience for everyone.
Our work in action
FWD
Creating a bold brand identity to carry FWD into the future of education.
Camp Bestival
Reshaping perceptions and boosting ticket sales for the UK’s largest family festival.
Our Future Health
Launching and raising awareness for the UK’s largest-ever health research programme.
