AgencyUK launched a ‘refreshingly Thai’ experience at Westfield Stratford City last week in their latest experiential activation for popular Thai Beer brand Chang Beer.
Londoners were invited to receive a free ‘massage in a bottle’ inside a 2-metre-high replica of the new green Chang Beer bottle design that has just launched in the UK. Award-winning massage therapists offered free Thai based massages as passers by were also encouraged to taste a sample of the new look Chang.
The Chang Beer branded tuk tuk also returned to a great reception as it toured the shopping centre encouraging commuters to jump in a get a free lift to their massage.
A variety of quirky limited edition ‘Land of Smiles’ beer mat masks were handed out as part of a social media competition which launched the same day. Participants will be in with a chance of winning a pair of return flights to Thailand by posting selfies using the Chang Beer ‘Land of Smiles’ beer mat masks onto social media using #ChangBeer. The beer mat masks will also be available at a variety of Thai restaurants in London and beyond, as well as from the sampling activation.
