How Apple’s Latest Update Could Change Digital Advertising

AgencyUK’s Head of Media, Sam Bradshaw, has featured in Affiliate Leaders’ latest article, which explores how Apple’s latest iOS update is affecting digital advertising and audience targeting.

The article looks at how The Trade Desk has been unable to serve ads to some Safari users following the release of iOS 27, as Apple continues to restrict tracking and identity-based advertising.

Commenting on what this means for marketers, our Head of Media, Sam Bradshaw, said: “One of the biggest opportunities is to bring media and creative much closer together. If platforms have less data to work with, then the quality of the creative, the strength of the message and having a clear understanding of your audience become even more important.”

Sam also highlighted the importance of stronger first-party customer relationships, with better data, creative and measurement helping brands build a more resilient approach to advertising.

The article considers the wider shift towards less precise targeting and what this means for brands as privacy restrictions continue to change the digital advertising landscape. For AgencyUK, it reinforces the importance of strong creative, effective media planning and a clear understanding of audiences.