Cytel Brand Awareness
Developing and launching a new brand proposition for the world's leading data science CRO.
Once a disruptive challenger in its field, Cytel today has established itself as the life sciences industry’s go-to for statistical software, clinical trial design, advanced data analytics and outsourcing and consultancy services.
AgencyUK has been partnered with Cytel for a number of years throughout this growth, in that time unifying and positioning their brand, developing high-level global marketing strategies and generating millions in new business through high-performing lead generation campaigns.
Now, as a recognised industry leader, Cytel needed a brand positioning that truly matched its status.
Working closely with their internal executive teams, we built out an in-depth strategy, developing detailed personas for each of their core audiences to inform our brand positioning and campaign.
Time and again, it became clear that Cytel had a rightful claim to a title no one else could come close to, which came together to form a simple, defiant positioning:
The world’s leading data science CRO.
With a bold new visual brand refresh in hand, we concepted, storyboarded, animated and edited tailored persona-specific brand awareness videos cementing Cytel as a leading authority in the life sciences, pharmaceutical and biotech industries entirely in-house.
Rolled out alongside paid activity, organic social and other marketing collateral, the campaign recast Cytel as a world leader with not just a pioneering legacy, but also the expertise, knowledge, and scale needed to lead the data-driven future of clinical research.
1.3m+ Impressions
464% Increase in website users in the first three months
$105 Cost per lead vs $225 industry benchmark
865 Clicks to site
