Nutrinovo
Turning complex science into compelling collateral for a game-changing nutrition range.
Nutrinovo is a UK-based clinical nutrition specialist, developing and supplying medical nutrition products for patients with specific dietary needs.
From disease-related malnutrition to rare metabolic conditions, they are a trusted partner for dieticians, healthcare providers and organisations like the NHS. But when it came to PKU GOLIKE – their range of protein substitutes for patients with phenylketonuria (PKU) – they had a dilemma.
The product was superior to anything else on the market, but with such complex science around such a rare condition, they lacked the clear messaging and up-to-date marketing collateral to effectively show patients and clinicians what it had to offer.
If we wanted to assert PKU GOLIKE’s superiority, we couldn’t just say it was better. We needed to prove it.
Luckily, we had an ace up our sleeve – a recent study conducted at Birmingham Children’s Hospital which found that PKU GOLIKE’s patented prolonged-release technology led to more natural absorption, lower Phe levels and stable metabolic control.
This formed the foundation of our messaging, leading us to our core rallying cry to patients: “Live life with control”
Collateral included a healthcare provider brochure, patient-facing leave pieces for their granules and soon-to-be-released bars, roller banners and a one-pager infographic breaking down the findings from the BCH study.
With two distinct audiences and such complex science behind the range, we curated the messaging carefully across each piece, flexing our language between audiences to satisfy the experts without losing those the product is ultimately for.
This was then rolled out with bright, approachable designs that refreshed and rejuvenated the PKU GOLIKE brand, which made their debut at a patient event soon after.
“The branding looked great and we had lots of fantastic conversations with patients.
We’ll be out and about with dietitians now, so will get a chance to utilise everything.”
