Almac
Strengthening one of the world’s leading pharmaceutical companies’ position on the global stage.
Almac is a multinational pharmaceutical development and manufacturing company that has been at the forefront of advancing human health since its establishment in 1970 by Sir Allen McClay.
With a rich history and global presence, Almac wanted to further strengthen its position in its various markets by unifying its branding strategy, leading with a compelling proposition and thought leadership across PR, social, advertising and sales support.
300%
increase in unique website viewers.
We worked on refining Almac’s identity, repositioning them within their global markets with a new brand proposition “Partnering to Advance Human Health” and associated marketing communications aimed at customers, partners and trade bodies.
We created and launched the “Almac Touch” proposition – a memorable symbol of company’s impact in the world’s healthcare market – across the globe, which underpinned their communications in China and Japan.
Finally, we developed and launched a mobile, responsive website to unprecedented levels of traffic, with unique visitors rising by 300%.
This was supported with effective integrated marketing, PR and advertising strategy centred around a cohesive and impactful presentation of Almac’s brand to boost SEO and lead generation.
