Cytel Website
Transforming Cytel’s online presence with a stunning, user-centric new website.
Cytel is the world’s leading data science CRO and has cemented itself as the life sciences industry’s go-to for statistical software, clinical trial design services, advanced analytics and outsourcing and consultancy services.
We have worked with Cytel for a number of years, in that time unifying and positioning their brand, developing high-level global marketing strategies and generating millions in new business through high-performance lead generation campaigns.
Now, it was time to tackle their website.
Hot off the back of a visual brand refresh, Cytel wanted our support designing and building a new website to launch the rejuvenated brand.
Cytel’s wide range of services on offer meant the old website was difficult to navigate and failed to effectively present the brand in the light it deserved.
The goal, then, was simple – create a new site that was easy to navigate, clearly showed potential clients what Cytel does and how they can help them and, of course, looked good.
Through workshops and extensive discussions with internal stakeholders, we worked with Cytel’s teams to develop a comprehensive sitemap that broke out their offerings into four clear areas.
Now, despite containing over 100 pages, the site is easily accessible through its simple mega menu, while an intuitive AI chatbot allows Cytel’s customers and prospects to quickly and easily find the information they’re looking for.
464% Increase in website users in the first three months
74% Increase in web traffic in the first month after relaunch
865 Clicks to site
53% Reduction in new business acquisition costs
