Paid Social
A ready-made audience awaits on social.
Your audience spends over two hours a day on social media. As your paid social agency, we’ll make sure it’s your brand they see.
Paid social is advertising on social platforms where brands pay to promote content to specific audiences. It’s how brands reach, connect and engage with audiences beyond their existing followers, amplifying their message to those yet to discover them.
At AgencyUK, our paid social activity spans Meta, TikTok, LinkedIn, Pinterest, X (formerly Twitter), and Snapchat, supporting both B2B and B2C campaigns across the full funnel.
As an integrated marketing agency, we design your paid social to work hand-in-hand with brand strategy, creative, web and performance media, ensuring everything you do is aligned and consistent so every impression, click and interaction works harder and means more.
Ready to reach more of your audience across every social platform?
Why is paid social important for your business?
Audiences of all ages are spending more of their time on social platforms than ever before. Paid social ensures your brand is part of that time, making you visible not just to existing followers, but to those you most want to reach.
With in-depth audience data, platform algorithms and precise targeting across demographics, interests and behaviours, paid social lets you reach the exact audience you want at the moment they’re most receptive.
It can also work alongside organic social and SEO to reinforce key messages, build greater awareness and drive measurable commercial results across channels.
Why choose AgencyUK as your paid social media agency?
Integrated from the start
Insight and creative working as one
Platform-agnostic, full-funnel delivery
Clear, measurable performance
Our paid social approach
Our process keeps your Paid Social activity integrated. transparent and connected to your brand, communications and web strategy at every stage.
Discover
We start with a client workshop to understand your business objectives, audiences, current activity and challenges, reviewing existing paid social accounts alongside GA4 and CRM data where available.
Define
We clarify your goals and KPIs, and define audiences, positioning and key messages that reflect what makes your brand distinctive in its market.
Design
We develop your media plan and forecasts across platforms and audiences, and shape the creative and messaging approach – including formats, test structures and channel priorities.
Deliver
We build and launch campaigns across Meta, TikTok, LinkedIn and other relevant platforms, with tracking and attribution verified before and after launch to ensure confidence in performance data.
Refine
We monitor and optimise campaigns against agreed KPIs, sharing insights regularly and feeding learnings back into ongoing Paid Social activity, Paid Search, Organic Social and nurture flows.
Frequently Asked Questions
What is Paid Social advertising?
Paid Social advertising is the paid promotion of content on social platforms. Brands use audience data, creative formats and budgets to reach specific people and achieve goals such as awareness, engagement, leads or sales.
What are Meta ads?
Meta ads are advertising products across Facebook and Instagram. They offer a wide range of targeting options and formats, from static and video to carousel and catalogue ads, and form a core part of many Paid Social strategies.
What is the cost of advertising on LinkedIn?
LinkedIn advertising costs vary depending on audience size, targeting, bidding model and competition. At AgencyUK, all budgets are planned and forecast upfront to ensure spend aligns with your goals and expected outcomes.
Why is paid social media important?
Paid Social helps brands stand out in crowded feeds, reach new audiences with precision and connect creative storytelling to measurable performance – helping brands mean more in noisy social environments.
How does Paid Social fit with your other services?
As an integrated marketing agency, our Paid Social offering works alongside your Brand, Communications, Paid Search, SEO, Organic Social and Web activity to create a meaningful, consistent journey that helps you mean more to more people.
