TriNetX
Creating a website fit for a global leader in real-world data.
Understanding the audience.
The challenge was deceptively difficult – build a single website that worked for two different audiences arriving for entirely opposite reasons.
On one side, we had the health researchers looking to join TriNetX’s global data network to share their own resources.
On the other, commercial pharmaceutical sponsors wanting to tap into that same network to accelerate and optimise their own clinical trials.
To strike the right balance, we needed to understand the business inside out.
We facilitated a series of in-person discovery workshops with TriNetX’s international teams, giving us the depth of understanding we needed to map their ambitions, capabilities and audience personas.
From there, we co-created a sitemap that captured the full breadth of their offering and seamlessly mapped every user journey through it.
We then set about articulating what TriNetX really offered, immersing ourselves in their complex congested category to rewrite their entire site and tell their story in a way that truly matched their status as a world leader.
A new look for a new era.
In addition to the website, the TriNetX brand identity had become dated, inconsistent and indistinct within the market. So we set to work by crafting a bold, digital-first visual identity.
Accessibility was baked into the site from the off and every module was built to be interchangeable, giving the site room to flex and grow.
And, rather than reset their search performance to zero, we carefully migrated their high-performing blog content across, redirecting or retiring anything outdated along the way.
The result is a website that finally matches the business behind it – visually striking, built to perform and ready to generate leads.
