Bimuno
Giving an award-winning prebiotic supplement a summer marketing boost.
Bimuno is a prebiotic supplement that supports and nurtures beneficial gut bacteria and cultivates a healthy microbiome.
Lauded for its effectiveness, fast results and ease of use, it is a big name in the dietary supplements market. But with summer approaching, a time when their marketing reaches its peak, Bimuno wanted to make an even bigger splash. So they turned to AgencyUK.
To support their single-minded proposition of ‘gut balance for better health’, we built on their wide-reaching appeal, defining what a balanced gut might mean for a wide range of audience groups. Knowing how the product helps different people greatly impacted how we talked to them and which media we chose to spread our message.
We employed a diverse range of media forms, from social media and podcasts to broadsheets and lifestyle glossies. This helped us to drive consideration and get the word out about Bimuno, raising their voice and reaching out to a wider audience. We then took things that extra step further, using more focused, proximity-based advertising in public washrooms and around Boots and Holland & Barrett stores to drive action.
29% Increase in online sales
54k+ Additional site visitors
